Access Harvest Brand Launch

Challenge:
Raise awareness and engage local communities for Access Harvest, a nonprofit initiative aimed at transforming unused green spaces into community gardens to address food insecurity.

Insight:
Communities struggle with access to fresh, local food, and unused green spaces can be repurposed to provide nourishment. By empowering local residents through sustainable gardening practices, Access Harvest offers a solution to food insecurity while fostering community engagement.

Strategy:
We positioned Access Harvest as a catalyst for change, focusing on community empowerment, sustainability, and education. By transforming unused spaces into productive gardens, the initiative provided both immediate and long-term solutions for local food access.

My Role:
As the strategist, I led the development of the campaign messaging and strategic direction. I also worked on defining the media mix, selecting platforms such as social media, outdoor advertising, and community events to maximize engagement and impact.

Outcome:
The project helped fine-tune our understanding of how to engage local communities through actionable, sustainable initiatives. The messaging and creative direction were well-received, and we gained valuable insights into how to increase awareness around social causes, improving future campaign execution.

Credits:
Brielle B.
Olivia D.
Patrisha A.
Oni O.
Mobina Z.