Olyris - Skincare Brand Launch

Client:
A luxury skincare brand using advanced oxygenating technology and plant-based stem cells to promote real, natural skin beauty.

Challenge:
Navigate an oversaturated skincare market dominated by brands that emphasize perfection over authenticity.

Insight:
Consumers are tired of artificial beauty standards and crave genuine products that address real skin concerns.

Core Insight Statement:
“Artificial beauty standards harm confidence, and the lack of representation leaves consumers feeling discouraged.”

Strategy:
Position Olyris as a premium skincare brand that delivers real results with authentic representation.

Key Messaging:
- “Luxury Skincare for Real, Authentic Skin”
- “Enhance What’s Real, Not What’s Idealized”

Exclusive Campaign:
-#OxygenateWithOlyris TikTok Challenge: Users share their skincare routines and product reactions to build brand visibility and authenticity.

Credits:
Basma A.
Mobina Z.
Noah D.
Moon G.
Paul O.